Promoting nonprofit Asia Injury Prevention Foundation’s Protec helmets worldwide
Global Sources export marketing package to promote tropical bicycle and motorcycle helmets on Global Sources Online and in Global Sources Sports & Leisure and Auto Parts & Accessories trade magazines
HANOI, August. 31, 2010 – Non-profit Kearny Alliance has partnered with the Asia Injury Prevention Foundation and Global Sources to help save children’s lives by making the Foundation’s Protec brand tropical bicycle and motorcycle helmets available to buyers worldwide.
As part of its corporate social responsibility programs, Global Sources (NASDAQ: GSOL) plans to feature Protec helmets on Global Sources Online and in the Global Sources Sports & Leisure and Auto Parts & Accessories trade magazines.
The purpose of this export marketing promotion is to enable importers to source helmets from Protec’s Vietnam factory, thereby helping to prevent head injuries and deaths in more countries through increased access to helmets.
The Asia Injury Prevention Foundation notes road traffic accidents are the leading cause of death for young people worldwide between ages 15 and 45, and kill 1.2 million people each year – the majority in Asia and Africa. Southeast Asia is at particular risk because its rapid economic development has resulted in a steep increase of motorized vehicles.
“Our vision is to form a generation of safe road users in countries where the road traffic environments serve the developing economies and people,” said Protec’s deputy general director Na Huong.
“This partnership is a great opportunity for Protec to bring our unique ‘tropical’ helmets to the global market. Tropical helmets are lightweight, low-cost alternatives to traditional motorcycle helmets. They are very practical for tropical climates – and injury prevention.”
Alexander Boome, Program director of the Kearny Alliance, said: “We are delighted to help facilitate this partnership between Global Sources and the Asia Injury Prevention Foundation.
“We expect this to advance our mission of Aid through Trade: The more helmets Protec exports through this program, the more jobs it can create in its Hanoi factory, where it has allocated 20 percent of jobs to disabled workers. Also, a major benefit is the lives that can be saved, as more people have access to quality, affordable helmets.”
About The Kearny Alliance
The Kearny Alliance, a nonprofit 501 (c) (3) foundation based in Scottsdale, Arizona, partners with other international organizations to further its mission of Aid through Trade, to advance international development and poverty alleviation through trade-related business education, training and applied research.
Protec is a 100% American invested enterprise owned by The Asia Injury Prevention (AIP) Foundation, a US 501 (c)(3) non-profit organization (http://www.asiainjury.org). All profits from the Protec factory and sales operations are put back into public awareness campaigns and traffic safety education programs through AIP Foundation’s programs in Vietnam.
Protec’s modern manufacturing plant utilizes the latest US technology and materials to produce the Asian-designed ‘ Tropical Helmet’
About Global Sources
Global Sources is a leading business-to-business media company and a primary facilitator of trade with Greater China. The core business uses English-language media to facilitate trade from Greater China to the world. The other business segment utilizes Chinese-language media to enable companies to sell to, and within Greater China.
The company provides sourcing information to volume buyers and integrated marketing services to suppliers. It helps a community of over 967,000 active buyers source more profitably from complex overseas supply markets. With the goal of providing the most effective ways possible to advertise, market and sell, Global Sources enables suppliers to sell to hard-to-reach buyers in over 240 countries.
The company offers the most extensive range of media and export marketing services in the industries it serves. It delivers information on nearly 4.5 million products and more than 262,000 suppliers annually through 14 online marketplaces, 13 monthly print and 16 digital magazines, over 80 sourcing research reports and 20 specialized trade shows which run 57 times a year across 9 cities.
Suppliers receive more than 192 million sales leads annually from buyers through Global Sources Online alone.
Global Sources has been facilitating global trade nearly 40 years. Global Sources’ network covers more than 60 cities worldwide. In mainland China, Global Sources has about 2,500 team members in more than 40 locations, and a community of over 2 million registered online users and magazine readers for its Chinese-language media.